The new VOLOOM™ Petite Hair Volumizing Iron, introduced today, is the only heated styling tool designed specifically to add lasting volume to short to medium- length hair and finer hair.

Gels, mousses and sprays that can make hair sticky, dull and weigh it down, are unnecessary. VOLOOM adds soft, natural-looking volume with body and bounce.

VOLOOM Petite model is a smaller version of the original VOLOOM Hair Volumizing Iron, which was introduced in 2014 and which Cosmetic Executive Women (CEW) selected as a finalist in its 2015 Beauty Award competition. It was featured in New Beauty Magazine, Instyle Magazine, Huffington Post, and Elle and was hailed by Modern Salon as “…the best thing since sliced bread for clients with flat hair.”

The secret to VOLOOM Petite is in the patented plates with ceramic coating and ionic technology, that gently build lasting structure into the under-layers of the hair, lifting the top layers up and away from the scalp. VOLOOM is applied in a “clamp and release” action for only a second or two to under-layers of the hair. It’s easy and only takes a few minutes.

VOLOOM Petite Hair Volumizing Iron$129.99*

The VOLOOM Petite Hair Volumizing Iron is available at www.VOLOOM.com and at Amazon.com. Customers receive free shipping and handling, plus three free gifts: a travel pouch/heat mat, three “no-slip” hair clips and a precision sectioning brush.

Oomph Innovations brings fresh approaches and technologies to the beauty industry. Its first product, the patented VOLOOM Hair Volumizing Iron, has been recognized as a true innovation and is now in use by tens of thousands of consumers. Oomph Innovations LLC, is based in San Francisco, CA.